SEO – Easy Choice

The final piece to complete the puzzle is to be the easy choice. You can do everything to get in front of the customer, but to convert them you need to provide an easy enough experience so that their next step is to open your website or call you directly from the search results page.

The human attention span has dipped below that of a goldfish, so internet users won’t hang around for an average experience. Give them what they’re looking for, provide the path of least resistance and you’ll be the easy choice.

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